Mainstreet featured in House & Garden magazine
We are thrilled to say that Mainstreet is the Lifestyle feature of House & Garden in December 2015. Here’s a taste of the story…
Extract from House & Gardens Dec 2015, Lifestyle feature
In the village of St Boswells in the Scottish Borders, Rosamund de la Hey and her husband Bill celebrate Christmas both at home in their converted manse, and at The Mainstreet Trading Company, the award-winning bookshop and delicatessen that they set up in 2008.
Along with their children Wilf, Isobel and Archie, now 14, 12 and nine, they moved from London five years earlier to this little village off the beaten track. “Our goal was that wherever we moved outside London, it had to be within 10 minutes drive of good friends and, ideally, no more than an hour from Edinburgh,” says Rosamund. “St Boswells had the bonus of being a 45-minute drive from Berwick station and the train to London.” As the marketing director of children’s literature at Bloomsbury (she was one of the first people to read JK Rowling’s manuscript for Harry Potter and the Philosopher’s Stone in 1996), Rosamund commuted to London for the first four years. “I got a lot of reading done.”….
Mainstreet Trading has won several awards, including the Bookseller Industry Awards’ Independent Bookseller of the Year 2012, and it was one of two British businesses highly commended in 2015 in the Best Small Shops competition. Its delicatessen, which opened in 2012, followed by a home department, was awarded the Farm Shop & Deli Awards’ Deli of the Year in 2014 and has the feeling that comes from places where people, warmed and nurtured, get the squirreling impulse to store treats. “Selling food is complicated,” says Bill, “but it turns out that buying what I like somehow worked.”
“It’s the same with books,” says Rosamund, “It is all about personal taste. I am passionate about children’s books and we run two book groups year round and a busy author events programme.” This autumn, the Mainstreet team converted a vintage Citroen fire engine into a pop-up bookstall to take children’s books and their authors to local schools…
There are portraits on the walls of bestselling authors, who make time on their international literary circuits to sign books and talk at Mainstreet, from Margaret Atwood and Maggie O’Farrell to clare Balding and Jeremy Paxman. And Rosamund has designed a welcoming space for children to discover books, displaying them at just the right height for each age group to pick a title. Under the stairs are friendly little ‘book burrows’ where children can listen to audio books….